Animated explainer videos have gained popularity in the last two years and have become a handy marketing tool for startups. When running a small business, you need to work carefully within budget, as there is no additional capital to offset losses. It would be best to have a cost-effective marketing tool that delivers a high return on your investment. Animated videos are an ideal marketing tool to attract visitors to your website because they make it easier to get informed by your target audience’s benefits and features of their products and services.
These videos offer a comprehensive list of benefits for starting your business, which should make your initial investment worth a penny. Here are some of the main reasons why a startup needs a moving demo video:
It’s the easiest and fastest way to explain what it’s like to start your own business. An animated demonstration video instantly catches people’s attention and can explain critical details about your startup. Everyone loves to look at bright, colorful images against an extensive collection of complex text. When a potential customer visits your site, you only have a few seconds to get their attention and explain your business idea before deciding to move on to another website. An animated demo video can provide information about your startup’s products and services in no time.
Various case studies have shown that a single animated demonstration video can increase conversions by about 30% on average. Using animated explanatory videos is the perfect way to show your business to potential customers as they attract viewers and convert a potential customer into a lifelong customer.
Animated explanatory videos also help to stimulate SEO strategies and increase visibility in the target audience’s eyes. A video will drive your sales and SEO efforts at the same time. This also increases the number of time viewers spends on the site, preferred by Google and other search engine algorithms.
Branding is another essential feature that animated explanatory videos bring to the table. Animated characters, colors, and custom images help you create a reliable brand image. This allows the startup to turn the target audience into loyal promoters. This helps you in the branding process, as the target audience is immediately able to recognize and relate to the explanatory videos and begin to trust the brand and its core values.
The number of people visiting your website begins to increase as the opportunity and time to explain to your visitors’ increases. Your conversions start to grow exponentially, helping you develop your startup’s online behavior.
Animated demonstration videos are highly compatible with portable devices. Many startups give a mobile application a flagship product or develop one to complete their strategy. In such cases, animated explanatory videos can give you a huge advantage in promoting your product. Mobile phone users are always on the move and doing more tasks. I know very well how to prioritize short and dynamic content.
You should get a video produced by a professional animated explainer video company to ensure that you invest correctly in your long-term goals. Animated notifications work best when done correctly and by people who know what they are doing.